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This worksheet is used, in conjunction with the WWWeb Publishing, Page Design and Maintenance Agreement,
This questionnaire is designed to help you organize your thoughts toward the goals and objectives of your WWWeb presence. It is also meant to help us understand your goals and objectives and enhance communications between you and me.
Print it on your printer, and have it handy when you discuss your project on the phone or in person with me.
After we've talked and you've filled in the blanks, make a photocopy for your records, and mail a signed copy to me. It provides a written memorandum of our mutual agreement and the foundation for your design plan.
Thanks,
Allen
Purpose
What purpose do you want your WWWeb site, presence and it's content to serve?
__ To develop an online image for your company?
__ To create a favorable impression of your company or organization?
__ To create better communications between members of your organization?
__ To develop a qualified prospect list?
__ To sell products online?
__ To urge potential customers to initiate contact with you by phone or mail?
__ To provide timely information to organizational members, customers and/or others?
__ What other purpose do you want this presence to serve?
_______________________________________________________
_______________________________________________________
Organization
How will we organize your site to achieve your goals and objectives?
It is sometimes easier to organize your site by outlining it and the information it will contain. Your home page generally acts as a welcome to those visiting your sight. Typically, it also contains a table of contents and links to the rest of your site.
Think of your site as a book and your home page as a combination of Front Cover, Jacket, and Table of Contents. This can be structured formally or extremely loose.
Note: Pages should be thought of as groups of related content. They should be large enough to convey your message, yet small enough to insure user convenience.
Index/welcome/home page [Front Cover/Jacket/ Table of Contents]
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Total number of pages decided upon ________________
Feel free to use this format or append another outline to this worksheet.
Other outline formats may be better in organizing your ideas.
Background Color or Texture
Color and texture provide the foundation for your message. They are one of the most important components of a successful WWWeb site.
We will provide examples of both, based on your color and texture preference.
__ Preferred background color ____________________________
__ Preferred Text color List three _________________________
__ Preferred background texture (optional) ___________________
Title, Masthead Graphics and Logo
Site Name on Masthead:
____________________________________
Title which appears at the very top of the WWWeb browse and will show on listings by WWWeb search engines:
_________________________________________________
__ Your Company Logo incorporated in the masthead graphic? If so, please enclose a color copy.
__ Photo or drawing of product?
__ Typeface preference
__________________________________________
__ Other ideas
________________________________________________
Common Page Elements
These elements that are common to all your pages and assist users in navigating around your site
__ Page titles which show at top of WWWeb browser:
__ Top-of-page graphic based on the design of the masthead graphic
__ Standard company ID near bottom of page
__ E-mail response link to the following e-mail address:_________________________
__ Size of normal text type __________________
__ Page Links and links to Index or Table of Contents, __ Local
Table of Content/Index.
__ Internal navigation by ___ Links (text) or ___Image Map/icon links
__ Updated date stamp __ Netscape compatible, __ Text only ,
__Both [extra]
Dividers and Accent Touches
These help divide content and ideas and serve to accent specific areas.
__ Horizontal rules or __ Colored Lines, etched lines compatible with color scheme and background
__ Colored 3-D balls, __ checkmarks, or __ _______________ on Index page
__ "New" or "updated" logos
__ May I include a link at the bottom of the welcome page which
reads "WWWeb Site Designed by Allen Kelly & Associates/BCV, Inc."
__ Other
________________________________________________________
Photos and Graphics
Careful use of photographs and graphics can help convey your message or tell your story. However, graphics take considerable time to download and may cause the user to leave your site in frustration. [ Consumers are notorious for their impatience.] Caution must be used with the application of photographs and graphics to enhance the look or appearance of your pages.
Note: You must sign a statement that you own or have permission to use any photos or clipart graphics you send us.
__ Clipart
__ Photos which are scanned in
__ Clickable thumbnail images which link to full size pictures on
their own pages
__ Type of images to use: __ GIF (best for general art) or __ JPEG (best for photo quality)
__ Transparent edges of images to make it appear to "float" on
the page background.
__ Framed edges as provided by Netscape, Microsoft IE and other newer
browsers __ Sound, __ Animation, __ Video clips __ Other
Forms
Forms can be used to gather much useful information about visitors to your site. They can also help in identifying potential
customers and developing prospect lists. Order forms are rapidly gaining widespread acceptance.
__ Guest books for visitors to record comments
__ Requests for information
__ Surveys of customer preferences
__ Order forms which can be printed out and mailed or faxed
__ Special CGI script programming needed (extra charge)
__ Other
Uploading, Testing and Page Maintenance
Development and initial site testing will be provided on one of our
domains. Final setup, testing and maintenance will be
provided on your ISP server .
Domain Name Registered through your Internet Service Provider
and approved by InterNic before we can use it.
_http://_______________________________________
Internet Service Provider Name
_____________________________________
FTP address/
____________________________________________
Telnet address
_____________________________________________
Username _________________________
Password ______________________
Voice phone: Area code ___ Phone number _____________
E-mail address for support or help
________________________________________
Maintenance and Updating
__ Package prices include an average of five minutes per month per page, or about one hour per year per page.
__ Price changes, __ product changes
Announcing, Promoting and Advertising Your WWWeb Site
Once completed tested, and approved by you , we can help let the world know about your site. Below are some of the advertising issues that should be addressed.
- Announce your WWWeb site to search engines/directories
- Negotiate reciprocal links to and from others' WWWeb pages.
- Purchase WWWeb advertising
- Becoming active in several of the thousands of Internet news groups and mailing lists
- Developing a "signature" mini-ad attached to all your e-mail messages
- Making your WWWeb site part of one or more of the many "malls."
- Including your e-mail and WWWeb addresses on all your company's print literature, stationery, and display advertising
Our announcement services will announce your new site to as many as 250 search engines and directories worldwide. We provide a report on who accepted your submission and who did not. We will continue to resubmit your URL until it has been accepted by the "top ten and other appropriate search engines/directories.
The cost of this one time service is $49.00
__ Information about number of visitors to your WWWeb site can be obtained from your Internet Service Provider.
__ Key words which we use to help people find your site, information, services and products.
__ A 25-word (200 character) sentence or two describing your
WWWeb site using as many key words as possible in a
"readable" sentence.
__ Submission of your information to WWWeb search engines to
"register" your WWWeb site after final payment is received.
Approval
On behalf of my organization I approve the above plan, developed with the Allen Kelly & Associates/BCV, Inc.. I authorize Business Center of Vermont, Inc. to use this WWWeb Publishing and Site Planning Worksheet as the basis of the project.
Signature _____________________________________
Date_________________
These are the items that will make up the package you'll be sending to us:
WWWeb Publishing and Page Planning Worksheet
WWWeb Publishing, Page Design and Maintenance Agreement
Written content for your WWWeb pages on a diskette in a major word processor or ascii character format.
Copies of printed materials i.e... brochures, booklets, and other materials you currently use to advertise or promote your organization.
Photos or graphics to be included - preferably on diskette, in any popular PC format, i.e... GIF, JPEG, BMP, EPS, CDR, PCX, TIF. or high quality graphics, logos and photos to be scanned into electronic form.
Check for at least 50% of the total cost. [100% payment is required for all projects less than $500.00.]
Send your package, via US mail or via UPS, FedEx, to:
Attn.: Allen Kelly,
Allen Kelly & Associates/BCV, Inc.
The Maples
623 34th Ave. SE
Albany, Oregon, 97321 USA
Thank you for your confidence in us. I am looking forward to working with you! If you have specific questions, feel free to contact me at my personal number 1 800 249-5283
Allen
Call us for quote on your website and electronic publishing needs.
Allen D. Kelly & Associates/BCV, Inc.
Phone: 541/994-5476
Copyright © 1994,95,96,97 All rights reserved
"You will be pleasantly surprised!"
e-mail: allen@adkelly.com
4276 Siletz Highway
Lincoln City, OR 07367
Toll Free: 1 800 349-5283
Last updated December 11, 1997